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This is one of the most common landing page stories.
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This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.
For example: If you sell an e Book on how to get rid of painful urinary tract infections, you would tell the story about all the pain urinary tract infection caused you — including what it was like, how nothing gave you relief, and the embarrassment, humiliation and other physical (and psychological/emotional) horrors you endured. And, very easy to write, too — just tell your story. This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.